One of the most frequent questions I’m asked is, how can my horoscopes apply to so many people born under one sign? It’s a question I’ve thought about a lot, but have not written about until now.

On Sunday, I promised to explain why I believe that an extended annual forecast written for everyone born under one sign is more dependable than a supposedly custom report that comes out of a database.
Backtracking a moment, when you purchase a ‘custom’ chart report from a charting service, you enter your birthdate and the product is accessed in pieces, from a database. The program creates a list of aspects that apply to you, looks each of them up in a database of pre-written interpretations, and then puts them together as a ‘custom report’. The individual bits can be interesting and even accurate.
But there are a few problems, which I’m sure many of you have noticed if you experiment with these products: there is no astrologer who experiences your chart as a whole. Neither is the product a whole report; it’s in parts that are stuck together. The parts do not relate to, or reference, one another. Aspects are interpreted without the specific signs being taken into account. The program may know you have Venus square Mars, and Venus and Mars in certain signs, but it cannot assemble both. Charting services have not come that far. Even if elements could be drawn from a relational database (which is possible, but it would be many times more work for the writer and programmer because there are so many variables), there is still not one mind processing the entity of your reading, in whole.