Editor’s Note: Speaking as one whose hobby is sniffing women, I whole-nosedly endorse this finding of several eminent scientists. -efc
Scent of a woman: Men’s testosterone responses to olfactory ovulation cues
Jan. 13, 2010 — Women around the world spend billions of dollars each year on exotic smelling perfumes and lotions in the hopes of attracting a mate. However, according to a new study in Psychological Science, a journal of the Association for Psychological Science, going “au natural” may be the best way to capture a potential mate’s attention.
Smells are known to be critical to animal mating habits: Animal studies have shown that male testosterone levels are influenced by odor signals emitted by females, particularly when they are ovulating (that is, when they are the most fertile). Psychological scientists Saul L. Miller and Jon K. Maner from Florida State University wanted to see if a similar response occurs in humans. In two studies, women wore tee shirts for 3 nights during various phases of their menstrual cycles. Male volunteers smelled one of the tee shirts that had been worn by a female participant. In addition, some of the male volunteers smelled control tee shirts that had not been worn by anyone. Saliva samples for testosterone analysis were collected before and after the men smelled the shirts.