I was digging around some ancient pages on Planet Waves and found this. Notice the award-winning design of the original. This is a comment on what rotten publicists most astrologers are. That’s why you haven’t heard of too many, and none have bestselling books at the moment. Flashback: 2003, the second year of Planet Waves Astrology News.

If anyone understood what astrology is, things might be a little easier. Just about everyone with an education still thinks the primary function of an astrologer is to tell the future. It’s not that we’re not present in the mainstream media; indeed, we are in every edition of just about every newspaper and every magazine. And what we are expected to write are forecasts, and to fit them in 75 words per sign. But since CNN does not care whether someone is going to have a good month for romance, we’re also expected to play Nostradamus and know when big nasty stuff is going to go down. Not, of course, so we can save lives (imagine evacuating the World Trade Center on an astrologer’s say-so). The benefit would be that everyone would be impressed.
Let’s pretend I’m on Larry King Live, along with Marianne Williamson.
Larry King: So Mr. Francis, you’re a professional astrologer. Based on your research, when is the world going to end?