From the Madame Arcati interview

M.A. — Don’t you think Sun sign astrology (the horoscopes in papers and magazines) gives stargazers a bad name? It’s just showbiz, right?

E.F. — If it was just showbiz, it would be easier, and it would require little in the way of ethics, or study, or talent. Part of the problem is editors, who strain to tell good astrology writing from bad, or who want horoscope writers to play down to their audience and give fashion advice. The very best newspaper astrologers also happen to be the best trained: rigorously, and gifted with a certain something extra which cannot be acquired. Writing horoscopes requires precision of both language and interpretation. Intuition counts for a lot, and vitally, so does imagination. Then you need to write as fast and prolifically as a political correspondent at the peak of a campaign, always keeping the sense of personal contact. Heck it’s so easy, anybody can do it.