{"id":38144,"date":"2011-05-10T12:18:03","date_gmt":"2011-05-10T17:18:03","guid":{"rendered":"http:\/\/planetwaves.net\/news\/?p=38144"},"modified":"2011-05-10T12:37:56","modified_gmt":"2011-05-10T17:37:56","slug":"this-is-becoming-a-trend","status":"publish","type":"post","link":"https:\/\/planetwaves.net\/news\/daily-astrology\/this-is-becoming-a-trend\/","title":{"rendered":"This is becoming a trend…"},"content":{"rendered":"

Peabody Energy (NYSE: BTU) Announces “Coal Cares\u2122” Initiative, New Nationwide Campaign Against Stigma of Childhood Asthma<\/h2>\n

ST. LOUIS, May 10, 2011 \/ PRNewswire via COMTEX\/ — Peabody Energy today announced the creation of an innovative new public health initiative designed to combat the stigma of asthma among American children ages 0-18. With Coal Cares\u2122 (www.coalcares.org<\/strong><\/a>), Peabody will offer free, custom-branded inhaler actuators<\/strong><\/a> to children living within 200 miles of a coal plant, along with coupons worth $10 towards the purchase of the asthma medication itself.<\/p>\n

\"\"<\/a>
The problem is that inhalers are stigmatized. Image courtesy of the Coal Cares campaign.<\/figcaption><\/figure>\n

“Too many young Americans face daily schoolyard taunting and bullying because of a condition over which they have no control,” said Gregory H. Boyce, Chairman and Chief Executive Officer of Peabody Energy. “By re-branding the inhaler as a cool, individualized, must-have accessory, Coal Cares\u2122 will empower children to tell bullies: \u2018suck it up.\u2019” Children can choose from a variety of youth-themed inhaler cases, from tween faves like “the Bieber” and “My Little Pony,” to the “Emo” and “Diamond” inhalers for older, style-conscious youth. There\u2019s even “My First Inhaler,” for tots.<\/p>\n

Coal Cares\u2122 launches today in commemoration of Asthma Awareness Month<\/strong><\/a>, the Environmental Protection Agency\u2019s effort to call attention to rising asthma rates<\/strong><\/a>, especially among children. Coal Cares\u2122 and its Puff-Puff\u2122 line of inhalers is the first, and most ambitious, market-friendly public health initiative of this scope of any privately-owned American company, and testifies to the energy industry\u2019s commitment to the well-being of all citizens, including the youngest.<\/p>\n

“Our actions are guided by a singular mission: to be a leading worldwide producer and supplier of balanced energy solutions, which power economic prosperity and well-being,” said Boyce. “Coal Cares\u2122 brings this mission to life, empowering children everywhere to take control of their destinies, beginning with their own lungs.”<\/p>\n

<\/p>\n

“Coal Cares\u2122 is emblematic of the return to self-reliance that healthy entrepreneurship demands,” said James Miasmus, Vice President of Government Affairs at Peabody USA. “Costly \u2018scrubbing\u2019 technology, on the other hand, is an untested and heavy-handed intrusion into our still-vulnerable economy. At Peabody, we’re thinking globally but acting locally, and locating preventive action at the point of consumption, where it belongs.”<\/p>\n

“Coal Cares\u2122 isn\u2019t just the name of a campaign,” said Kevin Briesslau, Vice President of Communications at Peabody Coal. “It\u2019s a philosophy, a way of doing business in harmony with the community we are a part of. After all, coal is the fastest-growing fuel in the world. We’re part of America\u2019s heritage, and we\u2019re here to stay.”<\/p>\n

To learn more about Peabody’s Coal Cares\u2122 initiative, visit: www.coalcares.org<\/a>.<\/p>\n

Peabody Energy (NYSE: BTU) is the world’s largest private-sector coal company and a global leader in clean coal solutions. With 2010 sales of 246 million tons and nearly $7 billion in revenues, Peabody fuels 10 percent of U.S. power and 2 percent of worldwide electricity.<\/p>\n

CONTACT:
\nVic Ganey
\nPhone (314) 472-5539<\/p>\n

SOURCE Peabody Energy<\/p>\n","protected":false},"excerpt":{"rendered":"

Peabody Energy (NYSE: BTU) Announces “Coal Cares\u2122” Initiative, New Nationwide Campaign Against Stigma of Childhood Asthma ST. LOUIS, May 10, 2011 \/ PRNewswire via COMTEX\/ — Peabody Energy today announced the creation of an innovative new public health initiative designed to combat the stigma of asthma among American children ages 0-18. With Coal Cares\u2122 (www.coalcares.org), … Read more<\/a><\/p>\n","protected":false},"author":191,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"generate_page_header":""},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/posts\/38144"}],"collection":[{"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/users\/191"}],"replies":[{"embeddable":true,"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/comments?post=38144"}],"version-history":[{"count":0,"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/posts\/38144\/revisions"}],"wp:attachment":[{"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/media?parent=38144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/categories?post=38144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planetwaves.net\/news\/wp-json\/wp\/v2\/tags?post=38144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}