CANCER (June 21-July 22) -- People are slippery and they are mostly informed by their pain and their fear of loss. I marvel every day that people trust one another as much as they do, but I reckon this is because they need to more than they want to. You are in the process of developing something that is ambitious, risky and worthwhile. To do it effectively, you need to become a master of psychology: your own, that of a key individual, and that of a group. You need to do this all at once, and it won't be easy -- but you do have the mastery to work through this at a significant profit. I mean this in the individual sense and the group sense; you will neither gain nor lose alone. So you may as well gain, and get everyone around you on that page -- even if one or two are having issues at the moment.